buying & merchandising
All Saints
To achieve business success in a highly competitive market, the buying and merchandising function needs to be meticulous in assessing consumer demands and market trends when developing product ranges.
AllSaints was founded by Stuart Trevor in 1994. In 2003, Trevor sold it to the current chairman and owner, Kevin Stanford who runs the business with his right hand man and chief executive, Stephen Craig.
The name ‘All Saints’ was inspired by both, cool, arty and musical All Saints Road in London’s Notting Hill and 60’s TV icon Simon Templar i.e. ‘The Saint’. The label is said to be inspired from musical heritage, with greats such as The Clash (All Saints Road regulars). Musical culture plays a key role in the All Saints aesthetic – this is illustrated every collection with the release of signature, graphic tees. Musical influences have led to a long-standing history of collaborating with the emerging talent in the British music industry.
The colour palette is a simple mix of greys and beiges with the attention being paid to elegant, architectural, sharp edge, clothing and vintage style pieces. Distressed denims, chunky knits, overdyed and washed jersey casuals and iconic leathers all work together to create the ultimate rugged worker look for men and the sexy, yet androgynous look for women. The Skull is a trademark motif on printed tees, as is the ram skull motif that is present on all of the fine knits.