aspiring professional in marketing and editorial within the fashion, lifestyle and beauty field.
about me
A recent graduate of BA (Hons) Fashion Business & Promotion, with experience within retail and learning a pertinent mix of business marketing skills and fashion expertise. Her background in fashion marketing, journalism and design infuse her observant but competitive outlook. Sabrina is fuelled by her passion for understanding the manifold of fashion marketing. She considers herself a ‘lifelong learner’ yearning to both build her proficiency in journalism and enhance her knowledge and aware of the latest marketing strategies through continuous research.
education
Birmingham City University - 2016 - 2019
BA (Hons) Fashion Business & Promotion - Grade 2:1
Year One - Digital Marketing & PR, Buying & Merchandising, Trend Forecasting
Year Two - Placement, International Retailing, Events Management, Visual Merchandising
Year Three - Final Major Project, Competition, Dissertation
York College - 2014 - 2016
Fashion & Clothing Level 3 - Extended Diploma - Grades D*DD
With real-life projects, competitions and opportunities to work with professionals, such as St Leonard's Hospice and the Final Major Project exhibited at the end of year catwalk fashion show.
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English Language A-Level - Grade C
Year One - explore methods of language analysis using a range of texts, learn to identify language features in written and spoken text and explore various types of language, considering audience, purpose, genre for different social groups and language from different regions.
Year Two - analyse language on varied topics from various contexts. Also explore how children acquire language and study how language changes over time according to region and context, and attitudes to this change. Also develop their own academic and analytical writing skills.
Tadcaster Grammar School - 2009 -2014
GCSE - 11 Passes - A* - C
Maths, English (language & literature), Science (core & additional)
Textiles, Art &. Design, German, Geaography
IT, Religious Studies
general skills
teamwork
leadership
organisation
self motivation
drive
reliable​
time-management
hard working
attention to detail
multi-tasker
written communication
mathematical skills
verbal communication
expertise
Social Media Marketing
- Freelancer for a local company.
- Final Major Project - for my clothing brand SK.
General Marketing
- Final Major Project - for my clothing brand SK.
- Mocked up marketing campaigns for Oasis.
Industry Knowledge - Business Marketing & Fashion
- 2 weeks internship at adidas' head office.
- 3 years of learning and applying business skills.
- 5 years of learning and applying fashion skills.
Collaborator
- Collaborated throught my degree.
- industry professionals, graphic designers.
Microsoft Office
- 8+ years of experience.
- Excel, Powerpoint, Office, Outlook.
Adobe Creative Cloud
- 6 years of experience.
- InDesign, Photoshop, Illustrator, XD, After Effects.
software skills
Illustrator
- Designed CAD outfits.
- Branding and general illustrations.
InDesign
- Created presenetations, publications, documents and interactive PDFs.
Photoshop
- Image manipulation.
- Creating GIFs
SketchUp
- Mocking up virtual reality spaces
Excel
- Creating financial plans
- Critical paths
Adobe XD
- Designing App and Website Mock ups.
After Effects
- Creating marketing videos for FMP and local company for their third-party sites
hobbies
Music - Playing the keyboard & an eclectic taste in music
Blog Writing - SABRINA DHESI
Fashion Design - designing & creating garments
Reading - current affairs, fashion trends, advertising
Cooking & Baking - cooking different cuisines
Travelling - learn about different cultures & cuisines
Socialising - meeting new people & learning about them
Adventuring - outdoor activities - hiking, quading etc.
university projects
Final Major Project
- Creating a new streetwear brand called SK.
- Contacting industry experts for feedback and assistance for SK.
- Collaboration with graphic designers, financial planners and businessman.
- Designing CADs from scratch.
- Organising photoshoots for marketing campaigns.
- Developing an App and Website on Adobe XD.
- Writing up a business plan and designing a 12 month marketing strategy
Competition
- Competing nationally for Graduate Fashion Week - New Business Award
- Researching into key drivers, different market sectors, consumer tribes and competitors to distinguish a gap in the market.
- Pitching to industry experts a proposition which was then later developed in Final Major Project.
Dissertation
- Exploring into the marketing methods within the Middle East.
- Researching into what brands are currently adapting to the Middle East.
- Gathering primary research by interviewing industry experts and producing several focus groups.
Digital Marketing & PR
- Created a marketing report for the fashion brand Oasis
- Analysed their current brand identity, marketing mix and market segmentation.
- Consumer analysis and competitor benchmarking
- Producing a 6-month marketing strategy.
- Mock-ups were created which included exclusive offers, competitors and showcased celebrity endorsement.
Events Management
- Organising and managing a live female empowerment event, raising money for St Basils charity.
- Working as part of a team, taking the roles of Event Director & PR Co-ordinator.
- Responsibilities included taking leadership, making decisions, contacting press and making sure everything runs smoothly.
Visual Merchandising
- A live brief in collaboration with Selfridges (4th floor Birmingham store).
- Researching current global key drivers, impacts and consequences then implemented into the design process.
- A virtual reality space and windoe displays were mocked-up using Sketch-Up.
- Presented research and direction for the visual merchandising strategy.
contact details
email - skdhesi97@hotmail.co.uk
instagram - sabrina_dhesi
instagram - sabrinadhesiblog
pinterest - sabrina_dhesi
linkedin - Sabrina Dhesi
twitter - sabrina_dhesi
references are available upon request