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dissertation

The Dissertation required to undertake a comprehensive and independent study on a specilaist fashion/lifetyle related topic of choice. The topic was looking at the Middle East and how are global brands responding and acclimating to its culture. Throughout the Dissertation, expoloration and challenged the established parameters of the chosen subject and demonstrated the relationship between theory and practice. The research evaluated contectual issues from a social, cultural and a historical perspective. 

 

The Dissertation demonstrated logical consistency in initiative, structure, resourcefulness and ambition when conducting the research. The Dissertation acted as preparation for the upcoming modules: Competition and Final Major Project.

What is the Middle East and how are global brands responding and acclimating to its culture?

Chapters within my Dissertation included:

 

The Middle East

- Culture & Values

- Theory of Culture

- Religions

- Intro to Luxury

The Consumers

- Generation X

- Millennials

- Generation Z

Marketing to the Consumers

- Middle East

- Generation X

- Millennials & Generation Z

- Modest Fashion

- Social Media

- Freedom is Basic

Luxury & The Future

- Net-a-Porter

- MaxMara

- Dolce & Gabanna

- Seek Refuge

- The Future

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