trends forecasting
Empowerment
Trend Forecasting is the identification of future concepts that drive what we will be doing and consuming in the future. The process is vital to ensure products and ideas are launched at the right time and marketed to the right consumer.
Empowerment was inspired by many women wanting to improve the acceptance of their appearance in today’s society. Acceptance is an important fundamental basis to today’s society as people all over the world are eager to live in a society where people can be who they are or look like however they want. This trend book will take you through all the visual aspects of Empowerment.
As a reaction to how society impacts people’s daily lives. Empowerment explores the depth of individuality and equality in the appearance of women. Empowerment is about accepting women’s differences and their natural beauty. This trend will take away the negative thoughts on the appearance of women and promote that everyone is different. Empowerment is a strong and powerful trend which portrays determination and confidence. Using a mixture of neutral and feminine colours, this palette is an eye-catching collection; the calmness of Peach Light that collaborates well with a neutral Honeydew mixed with a Black to set the scene.
While the attention of the Empowerment focuses on accepting women’s natural beauty, it also encapsulates the humanitarian inspiration from variety of cultures and lifestyles. The mixtures of creams, pinks and blue are very important within this trend, which collaborates with the bold colour; black
As the Empowerment trend is a strong and brave trend, the texture of the materials used within the trend are smooth with the use of delicate fabrics. This will bring a stamp of individuality to the trend and enable a distinct direction for the trend.
